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Discover our premium wall panel collection
Wallvane products are available through multiple US consumer channels. Our omnichannel strategy ensures customers can discover and purchase our panels wherever they shop — from Amazon to Etsy to our own store.
We are building our marketplace presence in phases — starting with our own store and expanding to major US platforms throughout 2026.
Build brand, collect customer data, test product-market fit
Expand reach, drive volume, build reviews
Capture home improvement segment, bulk orders
Premium design community, social commerce
Detailed breakdown of each marketplace — fees, strategy, integration method, and priority level.
List on Amazon Handmade or as a third-party seller. Use Amazon FBA (Fulfilled by Amazon) once US inventory is established. Focus on premium positioning — do not compete on price with generic sellers.
Position as 'designer-grade wall panels' with lifestyle photography. Etsy buyers respond strongly to brand story and aesthetic. Target keywords: 'modern wall panels', 'fluted wall panels', 'accent wall panels'.
Apply to Wayfair's supplier program. They operate on a drop-ship model — you fulfill orders they receive. Wayfair sets the retail price. Focus on their CastleGate fulfillment program for faster delivery.
Apply to Walmart Marketplace seller program. Approval is selective — a professional brand presence (this website) significantly improves approval odds. Focus on mid-range SKUs ($129–$149).
Houzz Pro seller account. Target interior designers who specify products for clients — they buy in bulk and are price-insensitive. List all 12 SKUs with professional photography and spec sheets.
This is your primary channel. All marketplace listings should drive customers back to your Shopify store for repeat purchases. Use discount codes on marketplace orders to incentivize direct re-orders.
How all channels connect back to Shopify as the single source of truth for inventory, orders, and customer data.
All orders from all channels flow into Shopify. Inventory, fulfillment, and customer data are managed in one place.
Syncs your Shopify product catalog, inventory, and orders across Amazon, eBay, Walmart, and Etsy simultaneously.
Automatically forwards orders to your suppliers. Tracks fulfillment status and imports tracking numbers back to Shopify.
Compares FedEx, UPS, USPS, and DHL rates in real time. Auto-selects the best carrier for each order.
If you are a retailer, interior design platform, or marketplace operator interested in stocking Wallvane products, contact our wholesale team.